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Visual Design

Swedish Korean Film Festival




In the summer in 2020, when the pandemic changed how society worked, Swedish Korean Film Festival (SKFF) aimed to present short films online, as part of an international exchange and establishing a new meeting place for lovers and makers of films.

For this project, I was in charge of designing the logo, poster, website, and other visual communication materials to promote the event. 


The images here are from one of my proposals. The concept of the visual is that the projection reveals what's hidden, while different geometric shapes represent different perspectives, just like every screening arises different issues. As for the logo, the square and round represent Sweden and Korea individually.

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On the website, a customized PLAY button was created to navigate the audience while the screening time. The square and round shapes transform to each other, symbolizing the collaboration between Sweden and Korea in this festival.

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Trailer video made by David Low

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